Landmark Games
POCKET PAWS.
Bringing a brand to life and unlocking growth
Brand & Strategy
Digital
Creative Design
Client: Landmark Games
Brief: Create a distinctive brand and establish a clear in-game UI standard that could scale across screens, features, and marketing.
Audience: Casual and competitive mobile gamers.
Outcome: A cohesive system that improved recognition, store performance, and paid media efficiency.
ADDITION ADDS MORE…
We built the brand and the in-game UI standard in tandem, so they stay aligned across touchpoints.
Brand system
Defined the idea and tone (cosy + competitive).
Built the identity: logo, type, colour, and asset toolkit for ads and store.
UI standard
Set principles for hierarchy, clarity, and pacing.
Created reusable components and states.
Defined grid, spacing, and type rules.
Documented the system for consistent rollout.
Addition really understood the brief and helped us sharpen our brand identity. We’d struggled with agencies that didn’t quite get what Pocket Paws should represent, but addition got it straight away and were a joy to work with. The results speak for themselves.
— James, Landmark Games
WHY IT WORKED
Most game identities break at the moment you enter the product.
By treating the brand and UI as one system, Pocket Paws gained recognition outside the game and coherence inside it. Players got a warmer, clearer experience and Landmark got a scalable standard that makes every new feature easier to ship without drifting from the core.
THE RESULTS
+23%
ROAS increase on rebranded ads
+20%
Uplift in storefront conversion
No. 5
Reached on the App Store charts