Bringing a brand to life and unlocking growth
Pocket Paws: A mobile game celebrating the love of dogs. Landmark wanted an identity everyone could rally around, from the dev team to their partners. We crafted a player-first brand and toolkit that kept marketing and in-game UI consistent, clear, and full of heart.
Results
+23% increase in ROAS
+20% boost in storefront conversion
No. 5 on the App Store
+25% increase in audience recognition
+15% uplift in brand recognition
Audience insight
Stand out started with putting players first
Research revealed two distinct motivations: cosy players looking for comfort and competitive players chasing challenge. The refreshed brand was built to serve both. Messaging flexed by audience, so every player saw a version of Pocket Paws that spoke directly to them.
Testing
Creative backed by results
Before we committed to a final creative direction, we tested creative options to see what resonated most. This is a core strength at addition: learn fast, then scale. For Pocket Paws, that approach gave the team evidence to back the winning route and confidence to roll it out.
